Claire Dossey is a multidisciplinary graphic designer and art director based in Austin, TX. Her work uses color, wit, and playful concepts to create memorable brands and visual systems.
08 ParadymsDOC 234—34/2
Fall 2025
Logo DesignFor Paradyms, I developed a visual identity that bridges human emotion with structural design. The brand’s concept centers on connection—how ideas and people intersect to form new perspectives. Drawing from brutalist design principles, I built the logo using geometric forms like circles and triangles to represent the building blocks of thought. Each iteration explored the balance between precision and depth, reflecting the brand’s focus on raw honesty and creative introspection. The final system combines minimal typography, bold composition, and layered symbolism to capture Paradyms’ essence: clarity, curiosity, and the beauty of seeing differently.
Final Presentation